Search Engine
Optimisation

SEO Leads to Better User Experience.it Brings Higher Close Rates, it Results to Higher Conversion Rate, Promotes Better Cost Management, it Builds Brand Credibility, It Helps Establish Brand Awareness, It Can Be a Long-Term Marketing Strategy.

Despite the fact that SEO is one of the two components of search engine marketing, many marketers when they refer to SEM they mean PPC advertising. Basically they consider Paid Search Advertising as being the only component of SEM. In this case, you can do a comparison between the two.

SEO builds trust and credibility People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing..

It keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective.

Google ads are an easy way to pay your way to the top of results, but it doesn’t receive as much traffic as SEO. its best to invest in both campaigns as PPC can get quick results, but SEO will provide consistent growth and more traffic than paid ads.